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Company
Letter from the owner:
It all began in 1924, when my grandfather worked as a machinist for an
engagement ring design & manufacturing company in New York City. My
father began cutting diamonds at the age of 15 while attending high
school at night. During WWII, he served in the United States Air Force,
working as a machinist while training in the Air Force. After the war
ended, he returned home and joined his father in the jewelry & diamond
business, traveling around the country selling rings wholesale.
He later opened a jewelry store on 47th Street in New York City. Around
that time, he met my mother, who was from Connecticut, and together they
purchased a farm in the Princeton, New Jersey area. That’s where I was
born.
At 20 years old, I moved to San Diego, California to continue my
education. After leaving school, I began working with a diamond
wholesaler before eventually becoming a diamond engagement ring
specialist myself. I later opened The Diamond Connection with $3,000, a
strong work ethic, and a vision to provide customers with higher quality
diamond engagement ring designs and a more personal, memorable
experience during one of the most meaningful moments of their lives.
From the beginning, my passion has never just been diamond engagement
rings. It has been relationships, craftsmanship, and being part of a
couple’s story as they celebrate love, commitment, & milestones together
here in this community.
For more than 33 years, I have personally owned, operated, and managed
The Diamond Connection with a small, carefully selected team that
reflects the values and standards this business was built upon. Over the
decades, I’ve accumulated a large collection of diamonds, fine jewelry
and experience that I’m proud to offer the San Diego community.
Today, that same tradition continues at The Diamond Connection. The
commitment to quality, craftsmanship, honesty, & customer care remains
the foundation of everything done here; just as it has been for more
than three generations.
Thank you,
Adam Lorell
Owner ~ The Diamond Connection
Limited Lifetime Warranty
The Diamond Connection is committed to helping customers protect and
maintain the beauty of their jewelry for years to come. Complimentary
cleaning and inspection services are provided for diamond jewelry
purchased through The Diamond Connection.
Should a diamond separate from its original mounting during normal wear,
replacement assistance may be available at special wholesale jeweler
pricing, depending on the circumstances and inspection of the piece.
Resizing (when possible), polishing, prong re-tipping, and other routine
maintenance services are also available for a nominal fee.
This Limited Lifetime Warranty does not cover accidental damage, loss,
theft, or misuse of jewelry. Customers are strongly encouraged to insure
their jewelry against casualty loss through a qualified jewelry
insurance provider.
gemstones purchased elsewhere and later set into merchandise provided by
The Diamond Connection.
Crafting Perfection
The Diamond Connection specializes in loose diamonds, custom engagement
rings, wedding bands, and fine jewelry. As a long-standing independently
owned business, personal attention and craftsmanship remain at the
center of everything. Every customer, every design, and every
relationship matters.
Designing an engagement ring is a personal experience, and taking the
time to truly listen is an important part of the process. Whether
starting with a loose diamond, redesigning a family heirloom, or
creating a custom piece from scratch, The Diamond Connection works
closely with each client to create jewelry that reflects their
individual style, story, and vision.
There are thousands of possibilities when it comes to custom designing
an engagement ring, and The Diamond Connection helps guide that process
with decades of experience, attention to detail, and a commitment to
quality craftsmanship using only fine diamonds and precious metals; all
at a reasonable value.
The passion behind the business has always been rooted in diamonds,
jewelry, people, & meaningful moments. Great jewelry is not simply about
appearance; it is about emotion, trust, craftsmanship, & creating
something lasting for generations to come.
We are dedicated to our core values
Passion, Integrity & Craftsmanship
Just as every love story is unique, every ring should reflect that same
individuality and brilliance. The Diamond Connection combines experience
in loose diamonds, custom jewelry design, and personalized service to
help customers feel confident and informed throughout the process. The
true value of a wedding ring is never measured simply by gold or
diamonds, but by the memories and meaning attached to it for a lifetime.
Lifetime commitment
At The Diamond Connection, understanding each customer’s needs always
comes first. Time is taken to ensure every detail is understood before
beginning the design process so each piece is as beautiful, personal,
and unique as the person wearing it.
The commitment to customers continues long after the jewelry leaves the
showroom. The Diamond Connection remains available to assist with
ongoing jewelry care, future designs, inspections, cleaning, and
long-term service for years to come.
Additional Services Include:
• GIA Certified Gemologist on staff
• Professional jewelry appraisals
• Lifetime cleaning and inspection
• Jewelry conditioning and maintenance
• Custom jewelry design and consultation
• Loose diamonds and engagement ring guidance
The Diamond Connection proudly adheres to both local business ethics and
national jewelry industry standards and maintains membership in good
standing with the Better Business Bureau (BBB).
Free Cleaning And Inspection For Life
Complimentary cleaning and inspection services are available anytime customers visit The Diamond Connection.
Jewelry Insurance
When it comes to protecting fine jewelry, there are many insurance
options available. The Diamond Connection often recommends Perfect
Circle Jewelry Insurance by Jewelers Mutual, a company that has
specialized in jewelry protection for generations. Coverage includes
protection against loss, theft, damage, and mysterious disappearance,
often extending beyond standard homeowners insurance policies.
For additional information about jewelry insurance options, customers
are always welcome to contact The Diamond Connection directly.