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The Diamond Connection prides itself on its superior customer service. Read what our customers are saying about our friendly, knowledgeable sales staff and our extensive collection of beautiful jewelry.


After an exhausting day of ring shopping we stumbled upon Diamond Connection and within a few minutes of talking with Stephanie and her colleagues knew we have found the right company to do business with.

Not only did I find the right diamonds for my Fiancés engagement ring, but the Diamond Connection did a great job of designing and building a custom ring that absolutely thrilled her.

I did shop around and found that I could not beat their price, but more importantly, their patience and extreme commitment to customer service was what ultimately won me over.

Certainly I’d recommend the Diamond Connection to anyone looking for a trustworthy and knowledgeable Jeweler.

Greg White

Being young and in love going on four years now… we started playing around with the idea of getting married… doing all this under the radar and on our own we rushed into one of those mall type stores to look at rings and after me finding something I thought she would like online we rushed in the store so I could get the ring…

After everyone telling me why did we go to a mall jewelry store… we decided to look around again. This time finding The Diamond Connection and Ariel we knew we found a way better place. His customer service has been amazing, and has everything that I wanted to build a long term relationship with. So as me and my fiancés continue down our path together I look forward to being able to include Ariel for future purchases, and to anyone looking for anything jewelry related you could not be in a better place, then The Diamond Connection.

Michael Zarate

I absolutely love my wedding ring and get compliments on it all the time! It is exactly what I always dreamed of. Thank you to everyone at The Diamond Connection and of course my wonderful husband:)

Francesca Morrison

The overall experience was painless, which was very surprising given I was purchasing diamond jewelry for my wife on her 47th birthday, when she wasn’t expecting anything so therefore didn’t provide any insights.

The selection was superb, the service was outstanding, and the responsiveness was borderline unbelievable.

My wife was thrilled. I would (will) definitely shop there again.

Jimmy Byrd

Well I can’t say enough good things about the diamond connection…. After having put a down payment on a ring at another jewelry store and having them go out of business I didn’t think I was ever going to find the right place or ring.

We heard through a friend about Adam and the connection and had to check it out for ourselves…. We were amazed the entire experience was actually enjoyable. And I never thought I could say that about spending that much money or buying jewelery.

The quality of the ring and diamond surpassed any of my expectations. Adam was very understanding of our budget and did not pressure us to go beyond it. I never thought I would be able to afford the ring I purchased (1.6 carat solitaire and he made a custom design).The ring appraised for 5 thousand more than I paid! Adam was also very accommodating with allowing me to use layaway. He made sure everything was perfect well before I asked for the ring.

After proposing we both went back to the store to say hi and Ariel remembered our names and the ring even though he hadn’t helped us prior. We always feel welcome whenever we go in whether its to just say hi or to have the ring evaluated.

I know I will buy all my jewelery from the diamond connection for the rest of my life.

Jon Kelly

DC is awesome!

Dustin Brown

Ryan and Stephanie were extremely helpful. My future mother-in-law gave my fiance a ring with 3 diamonds to use for my engagement and wedding band. Ryan was very attentive to me and my mother-in-law, helping me stay within budget and suggesting designs. The head and band had to be adjusted to fit the size and shape of the engagement diamond. It took about a month and turned out beautifully. At pick up they had the original appraisal and a copy ready for insurance. I had gone to all of the big retail chain jewelers and felt like I was never going to get someone that would listen to me, to work with what I had, and still have a great selection. This place has it all! It was the most intimate, down to earth, friendly, and knowledgeable place/people in San Diego.

We went back for the wedding bands and again the treatment we received was spectacular. It is a small space but it becomes very intimate due to the care and attention given. The selection of rings is absolutely wonderful and if you don’t see it they can help build your dream within your budget.

When we went in for the engagement ring we had talked about the wedding bands but nothing was ever decided on. When we went back they pulled out everything we had talked about so it took us no time at all to finalize the bands. My ladies band is so lovely and his tungsten band is perfect for him.

We are so sold on The Diamond Connection and I don’t ever see us going any where else. Thank you Ryan and Stephanie! We will send pictures when we get them!

Angela Hamilton

Ariel and the Diamond Connection were a breath of fresh air from all other jewelry stores. The way they treat their customers and the beauty of their diamonds is worth every dollar spent.

I had been searching for a couple of months for the “PERFECT” engagement ring, and could never commit to one at any of the other stores in San Diego. As soon as I walked into the Diamond Connection, it was different from the start and after looking a a few different rings, I was ready to place an order. There was no hesitation at all, I knew I was purchasing the ‘PERFECT” ring.

My fiance is in love with her ring and that is exactly what I wanted. I couldn’t have done it without Ariel and the Diamond Connection. I will be a repeat customer for years to come!

Eileen Donathan

My now husband was actually referred here by some friends of ours. Troy knew the style of ring I wanted and brand. I had no idea he was proposing , but when he did and I saw the ring I about died and almost went to heavan. The cut of the diamond, color, clarity was amazing…one of the most beautful rings I have ever laid eyes on and it was all mine. I couldn’t leave this without thanking Stephanie. She helped push Troy along and gave him the best service EVER. I remember stopping by one night and we were browsing rings before he proposed and Stephanie was so professional, little did I know she was measuring my finger! After the proposal we went back to pick out my band. They actually let us custom make it and it turned out AMAZING. I cannot say enough great things about the Diamond Connection. Everyone including Ariel and Fumi who we have worked with has been so genuinely nice and amazing. From cleanings, to 6-month check ups they are with us the whole way! I still go in just to see them after our wedding although I do love the cleanings! We have definitely sent our friends there and have told them about it! I wouldn’t go anywhere else! Even if the military takes us somewhere else we will always come back to the Diamond Connection for our diamond needs. Thank you for everything!!!

Heather Dostart

It’s hard to even begin to express how the Diamond Connection made every dream about buying an engagement ring possible. First I had a very specific design in mind for the ring that my (now) fiancée had talked about. I looked all over San Diego to try and find anything similar, to no avail. Other stores (large dealers that I won’t besmirch) told me that the designs they had in house were all that was available, you get what you get. Not to mention the diamonds I was being shown where extremely over priced for the quality I was getting. I left contact information with all these stores and asked them to look into finding the design I wanted and get back to me. NONE of these dealers got back to me. When I walked into the Diamond Connection I met Ryan who I explained my design too, within 5 minutes we were sitting down discussing them CUSTOM making the exact ring I was looking for. At first I assumed the word Custom would equal breaking my budget, to my surprise and happiness the custom ring that would be made for me would actually be the same price as a completely inferior ring that other dealers were trying to push on me. As for the diamond, the quality and price were amazing. As for the service, Ryan and I met and exchanged emails and phone calls every step of the way. He sent me drawings of the model of the ring and we went through every detail before it was custom made. When picking it up it had already been appraised by a wonderful appraiser and setting up insurance was so easy because of that. I loved every aspect of working with Ryan and the Diamond Connection, they are amazing, and their products and service are unmatched. My Fiancée was blown away by her ring, and she and I will be back to have Ryan and the Diamond connection custom make our wedding bands as well.

Jess Johnson