c1Letter from the owner:

It all began in 1924, when my Grandfather opened an engagement ring design and manufacturing company in New York City. The family business lived on when his son (my father) began cutting diamonds at the age of 15 and eventually took over the family business once he returned home from the US Air Force after WWII.

Today, the tradition continues on at The Diamond Connection in Old Town, San Diego. Here, you will discover the same dedication to quality and to customer care that has been the cornerstone of my family business for more than three generations.

I’d like to thank my mother, Judith Lorell, for instilling in me both patience and a love for people. These qualities are what have helped me to build The Diamond Connection into the well-established business that it is today.

Thank you,

Adam Lorell





i1The Diamond Connection specializes in loose diamonds and engagement rings. As a small, family business, we take the time to give each and every customer the personal attention necessary to build both custom jewelry and relationships. We take the time to listen to you in order to craft the engagement ring of your dreams. As your jeweler, we take pride in designing and making engagement rings with only the finest diamonds and metals, all at a reasonable cost.

There are thousands of ways to custom design your engagement ring and The Diamond Connection will help you find exactly what you’re looking for.

Our passion for jewelry makes creating the perfect engagement ring easy for you. The Diamond Connection is devoted to great style and value. We are dedicated to our core values of:

• Passion
• Integrity
• Craftsmanship





Just as your love story is like no other, your ring ought to reflect this unique brilliance. Our passion for detail, combined with our expertise in custom jewelry and loose diamonds, is what makes The Diamond Connection the right choice when it comes to selecting your jeweler.